The blog entry goes under the heading of “If Grey Sparling Solutions were a B-School case study”. You see, the Grey Sparling management team is constantly looking at our business model and execution to see what works, what doesn’t, and how we can improve. We had one of these discussions yesterday and Chris said, “You know, this would make a good blog entry, even though it’s not a PeopleSoft tip or technique”.
Although it’s a little different than posts we’ve done in the past, I believe that it does provide some insight into how the PeopleSoft ecosystem works (a few months ago, I gave a keynote to a PeopleSoft user group that discussed how there’s a rich ecosystem out there to help PeopleSoft customers leverage their investment in PeopleSoft better). I have a half-written blog entry out there that discusses these points (but I got distracted with other things).
I will split this entry into 3 parts (to make it readable). The first part is to define our niche. Part 2 will cover how we’re doing in the areas of Strategy, Marketing, and Sales; and Part 3 will cover Engineering, Support, and Administration. Let’s continue with Part 1.
Our Business Model
For those who are familiar with Business Plans, you can think of what’s included here as a bulleted list that summarizes our business plan without the numbers added. For those not familiar with business plans (and don’t want to buy a bunch of books, as we did prior to starting the company), the plan defines who the company is, the market it is going after, how it plans to differentiate itself, potential competitors, and other risks.
Who we are:
Who are market is:
Our engineering and support strategy:
Our sales and marketing strategy:
Now that we’ve defined our niche, our next blog entry in this series will discuss the issues and how we’re doing with our corporate strategy, marketing, and sales.
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